Coms 369 – Visual Communication and Culture – Winter 2017

From January to April 2017 I was a part-time faculty for the course on Visual Communication and Culture (COMS 369) in the Department of Communication Studies at the Concordia University. It was not my first teaching experience. I had taught before in Brazil, and at Concordia as a Teaching Assistant. The challenge this time was to build a syllabus to make a coherent and interesting course for my students. It was also my first time teaching a full term course in a second language. The first few weeks were very tense but as I get used to the class environment and students start to demonstrate an interest in the topics of the course, the task got smoother.

By the end of the term, I was very confident with my work. The student’s participation and feedbacks show me that I was on the right path, but also a few things that I should correct in my teaching methods. Overall, It was a very rewarding experience thanks to the warm environment produced by the students.

Here is the description of the course:

Why is there an emphasis on ‘visual’ communication and not the other senses? How have certain media framed how we literally see and experience the world? What kind of cultural practices of seeing have been naturalized for certain communities and why? What is the role of technology in visual communication? What are the visual strategies to communicate an idea? How can we interrupt/intervene on and with such visual practices? These are some of the questions we are exploring in this course.

This course introduces the basic principles of visual forms of communication, and considers the relationship of visual and verbal components within media messages. It also presents various modes of visual communication, considers their place within cultural understandings of representation, and examines the place of the visual within contemporary culture.

The visual is often questionably perceived as one of the most important out of the five senses. As participants, witnesses, consumers, and producers of/to visual mediated experiences, there is an overlying assumption that the “visual” merely includes things we can see before us. Rarely are we introduced to the diverse ways of seeing, some that include the visible, less visible, and invisible, and how such practices can shift and/or radicalize how to engage with different media. This course will invite students to inquire and reflect on their own practices of seeing, and how such processes have affected their own movement through the world.

We, as citizens, students, researchers, and communication enthusiasts, will explore the ethics and complexities of ‘visuality,’ particularly on issues of cognition, audience reception, personal identity, human relationally, and culture. Over the duration of this course, students will be introduced to theoretical perspectives grounded in Communication and Cultural studies, as well as in Software Studies, Film, New Media, Critical Geography, Semiotics, Games Studies, and Visual Cognition Sciences. Through a series of class-led group discussions, close readings, and media workshops alongside weekly lectures, this course will lend critical ‘lens’ to what we call ‘visual communication’ and its effects on ourselves and the society as a whole

Find more on the website I build for this course here: